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New York, NY– Restored and reincarnated in 2015 from its previous life as The Gregorian, a once luxurious 1920’s residential building, The Gregory Hotel has been reborn as a thoroughly modern 123-room boutique hotel inspired by the work of New York City’s great fashion designers and conveniently located steps away from many of the NYFW shows in one of Manhattan’s most active and prime transportation and retail hubs. Upon entering the tailored spaces of the property, guests are transported to the gilded age of Old New York. From the stained glass windows, elegant marble fireplace, original crown molding and Greek Revival columns of the stately lobby, the well-preserved decorative and architectural details of The Gregory Hotel serve as a nod to the building’s storied past as home to some of New York’s most prominent and well-to-do residents in the 1920’s.

Unique Check-In Desk

Unique Check-In Desk

In case you find yourself feeling too nostalgic for yesteryear and need a reminder of when and where you are in time, The Gregory has you covered. Clever decorative details throughout the hotel pay homage to the neighborhood’s current identity as the epicenter of New York City’s vibrant fashion world. From men’s suiting fabric re-purposed as furniture upholstery to the elevator walls paneled with multi-hued vintage leather belts, The Gregory is an aesthetic trove for its fashionable guests. 

Tailored-King Room with Sofa

Tailored-King Room with Sofa

After you’ve checked in and relaxed a bit with your glass of vino from the adjacent lobby bar, aptly named, The Liquor Cabinet, don’t be surprised to see Fashion Week Insiders and A-listers who have adopted the lounge as a go-to hang-out, thanks in-part to the hotel’s in-house Caravan Stylist Studio. The studio, located in its mezzanine, offers well-known actresses, models, fashion editors and you, beauty and style services to touch up in between shows.
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 Once you make your way to the upper floors you’ll find that your room or suite has everything needed to make The Gregory Hotel your home away from home. Same-day laundry valet service for your Fashion Week outfit changes, cloud-like beds and locally sourced amenities such as Brooklyn-made bath products by Apotheke add a touch of bespoke luxury to the overnight experience. While the building itself is steeped in history, the spirit of The Gregory Hotel fully embodies the modernity of 21st century New York City and the ease of convenience that life in NYC requires. In addition to free wi-fi throughout the property as well as a fitness and business center on-site, business guests and vacationers alike will find themselves within easy reach of Midtown Manhattan business and shopping destinations. For points of interest beyond walking distance, The Gregory is conveniently located within easy walking distance of New York’s Penn Station and other major transportation hubs.  Thanks to The Gregory Hotel you won’t have to go very far to find it all.
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If you happen to check-in during NYFW be sure to check out the public collection showcase for the launch of LIVARI – a zero waste luxury fashion line that was created with the sole purpose of empowering women. Founded by Alysia Reiner of Orange is the New Black and Claudine DeSola of CARAVAN STYLIST STUDIO and Tabitha St. Bernard-Jacobs (Tabii Just designer and organizer of the Women’s March), LIVARI is women-led, women-designed and made ethically in New York with help from Cool Effect to ensure the collection achieves net zero carbon emissions. Following the brand’s debut during NYFW, the eco-conscious designers have created a public collection showcase at their fashion-forward headquarters, The Gregory Hotel, where consumers and partners are able to see the collection in person and chat with the designers about their methods behind the innovative fashion brand.
 Who: Alysia Reiner of Orange is the New Black has teamed up with Claudine DeSola of CARAVAN STYLIST STUDIO and Tabitha St. Bernard-Jacobs (Tabii Just designer and organizer of the Women’s March) to launch LIVARI –  a zero waste luxury fashion line that was created with the sole purpose of empowering women. LIVARI is women-led, women-designed and made ethically in New York with help from Cool Effect to ensure the line achieved net zero carbon emissions.
 What: Following the highly anticipated LIVARI NYFW debut hosted by IVY-The Social University, the eco-conscious designers have created a free public showcase at their fashion-forward headquarters, The Gregory Hotel, where consumers and partners are able to see the collection in person and chat with the designers about their methods behind the innovative fashion brand.
 When: 1- P.M. | Thursday, September 14, 2017
Where: The Gregory Hotel | 42 West 35th Street, New York, NY
42 W. 35th Street
New York, NY 10001

 Article by Quentin J. Smith