John Hardy's Bamboo Collection

Companies worldwide are re­sponding to global warming and environmental issues through education, sup­port, and new philosophies on what it means to be eco-friendly. John Hardy, a fine jewelry company committed to sustain­able advertising and decreasing greenhouse gas emissions, takes a proactive approach as one of the first jewelers to initiate a corporate response to the global issues at hand.

Bamboo is considered the most environ­mentally sound, renewable and sustainable plants in the world. John Hardy’s approach to fight ecological abuse is a unique project that focuses on reforesting a small island called Nusa Pendia, off the coast of Bali, with this raw material. Jewelry sales of the John Hardy Bamboo Collection – one that boasts several different bamboo-styled pieces, from small bangles and cuffed bracelets to earrings and cufflinks – are the driving force behind the planting of Bamboo seedlings. Designs are inspired directly from the subject it supports; the beautiful pieces are engraved with the number of bamboo seedlings planted through the purchase of the jewelry piece.